R.O.C.S.® aims to take health and effectiveness in oral care to new levels of safety In choosing toothpaste ingredients, we give preference to herbal and mineral raw materials. In our products, we use natural ingredients which are an ideal, well thought-out combination and are proved to be effective in the prevention of cavities and gum disease. We have developed a unique technologic process which demands a toothpaste preparation time 4 times longer than usual, in order to preserve the properties of the active ingredients used. A variety of fabulous non-traditional flavors from mint to sweet raspberry, blooming jasmine to blooming sakura, or chocolate with a hint of peppermint, give customers the freedom of choice and motivation to brush their teeth regularly.